social media optimisation

Social Media can be defined as “online tools and platforms which people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts and wiki’s”.

SMO – social media optimisation explained

Social Media Optimisation (SMO) is similar to search engine optimisation (SEO), in that the two processes aim to get the same results – increased web traffic and visibility. While SMO and SEO have the same goal, they use two different channels; SEO concentrates on search engines and social media optimisation uses the platforms listed above.

The synergy doesn’t stop there. SMO is seen as an integral part of an online reputation management or search engine reputation management for companies, brands or individuals who care about their online presence.

why use social media optimisation?

Social Media is everywhere and Twitter, Facebook, LinkedIn and other leading brands are fully ingrained into our everyday personal and work lives. Social media brands have become new additions to our daily language. If you ignore Social Media in your marketing strategy you are missing out on possibly the most important marketing channel available.

the rise of social media

Social media’s growth has been hugely exponential, and here are some stats to illustrate the channel’s reach:-


  • More than 700 million users.
  • 50% of these users log on to Facebook at least once each day.
  • More than two-thirds of Facebook users are outside of college.
  • The fastest growing demographic is those 35 years old and older.


  • 200 million users worldwide.
  • 100 million active users.

social media optimisation services

Dan Schmeer Marketing Services provide a range of Social Media Optimisation marketing solutions to businesses and website owners. Contact Us