Search Engine Optimisation (SEO) is the active process of improving the visibility of a website or a web page in search engines via the “organic” or unpaid search results. In general, the higher on the page your site appears, the more visitors it will receive from the search engine.
Successful implementation of SEO can result in increased targeted traffic to your site, which will then hopefully result in increased sales and leads for your organisation.
search engine optimisation as a marketing strategy
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimising a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
why your website needs SEO
The majority of web traffic is driven by the major commercial search engines – Google, Bing and Yahoo!. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search – people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.
Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.
search engine optimisation solutions
Dan Schmeer Marketing Services provide a range of Search Engine Optimisation solutions to businesses and website owners. Contact Us